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Amazon significantly cuts Google's advertising spending, European stations over 15kg cannot ent

时间:2020-03-19   

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In order to ease supply chain logistics pressure, Amazon significantly cuts Google advertising spending

E-Land Technology Driven E-commerce was informed that according to foreign media reports, Amazon has recently cut its Google advertising spending significantly.

Since March 11, Amazon plans to cut advertising spending significantly across all product categories. Tinuiti's director of research said Amazon's spending on Google Shopping and text ads has fallen significantly.

Prior to this, Amazon would generally direct consumers to its e-commerce platform by purchasing Google ads. Part of the reason for Amazon ’s reduction of Google ’s advertising spending is that due to the epidemic, consumer demand for online shopping has increased sharply. Amazon hopes to reduce the flow of its platform to reduce the pressure on the supply chain, warehousing and logistics networks.


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Over 15kg in Europe cannot enter the warehouse! ?

Earlier, Amazon issued a notice on March 17 that the non-essential categories of products would stop entering the warehouse from March 17 to April 5. Sellers rushed to create delivery plans, and the Amazon system was crowded by a large number of visits throughout the afternoon. It's good to say that just after the rush, Amazon has another news that boxes with more than 15KG cannot be put into the warehouse, because boxes with more than 15KG need to be lifted by 2 employees, which violates European "1 meter social distance" regulations. The specific customer service is still following up.

Seller friends, please check with the factory whether the package exceeds 15KG. If the shipment is sent to Europe, please let the factory adjust and then ship.

Before shipping, please contact Amazon customer service again to confirm whether the target shipping site has this entry restriction and the latest notice.


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