E-Land Technology Driven E-commerce was informed that On February 17, Amazon recently added a video feature to its Sponsored Brand ads. With this update, merchants can add videos to this ad type.
It is reported that since January 2020, videos in Sponsored Brand ads will be visible on the desktop. As a sponsored brand advertising function used to increase brand awareness and increase engagement, its success depends on the creative, and images and videos are the most important creatives.
Although images are still useful in advertisements, videos have a greater advantage compared to them. Videos are more engaging to users, making it easier to turn viewers into buyers. At the same time, videos can provide timely and easy-to-understand information, increase emotional resonance, and help merchants build trust with customers.
However, to include video in this advertisement, certain requirements must be met. For example, the video content should not interfere with the user interface, the text should be clear and easy to read, and it should not contain an email address.
It is understood that affected by the recent pneumonia epidemic, Amazon Advertising has also prepared 4 suggestions for sellers to help merchants arrange marketing plans and adjust operating plans. It also recommends that sellers use this time to consolidate the foundation of advertising and improve their own competitiveness by optimizing product details pages and understanding new advertising features.