E-Land Technology Driven E-commerce was informed that On February 25th, in order to help sellers with branded marketing, Amazon Display Promotional Advertising added three major functions to help merchants accurately reach their target groups, and easily manage and optimize advertising campaigns.
First, for any display promotion created on or after October 30, 2019, the ad can be targeted to product browsing and similar product browsing customers. Previously, display advertising could only reach both types of customers at the same time.
Sellers only need to select an ad group from the campaign details page and click on it to view the performance of product browsing and similar product browsing, and optimize audience segmentation and bidding.
Secondly, the updated display promotion ads can filter recommended products for all backgrounds and add one-click delivery. At the same time, the seller can also download the product list in csv format to view these products.
Finally, there are batch operations for creating, managing, and optimizing display promotional campaigns. After categorizing display advertising audiences, the new batch operation feature on display advertising can help sellers manage multiple activities at once.
It is understood that the beta version of Amazon's display advertising was officially launched on September 11 last year, and it re-attracted those consumers who were interested in seller's products or similar products but did not purchase them by placing advertisements outside of Amazon. Return to the product details page.