March has basically resumed work, because the epidemic stayed at home for more than a month and watched their listing rankings fall. The first task of returning to the company is to grab back these listing rankings, saying that the rankings are likely to cause ambiguity. It ’s more about the keywords of your listing. After they are included by Amazon, they appear on the first few pages of search results. Many people ’s first reaction is to think of a specific number of sales rank.
What needs to be clear is that wanting to restore the previous ranking is actually the same as building a new product. First of all, to solve the problem of lack of traffic, you have to find a way to let more people see your product. Two main ways can be completed immediately in our station.
Find a way to make your listed keywords appear in the forefront of search results, so that buyers can more likely see your products and have a chance of closing. There are many keywords for each listing, and the inclusion of these keywords is different. Many friends will say that my product keywords cannot be found. Is this really the case? In my experience, no matter what you list, it will have keywords to search out. Maybe the word is very long and small, and the traffic it brings is not much, but you may not pay attention to this word. If there are enough such small words, gathering less and more will also have great power to help you open more orders. So the easiest thing we can overlook is that you really have such keywords in your listing? If you want to find a way to bury words in the list, especially long tail words with a small traffic volume; when it comes to embedding keywords, the first reaction of friends is the title, five-point characteristics, description, search terms, etc. The content of QA Q & A and review can appropriately embed these long tail words of small traffic to increase the relevance of listing.
Except for the long-tail words, we have to grasp the core words of large traffic. Many friends will come and ask me, brother, can you do keywords on the homepage? My idea is that if it is an old product, a product with a good conversion rate in the past can be considered, but it is also risky. Its basic principle is to operate the N buyer number to continuously search for keywords and find your Click on listing and keep repeating to increase the click-through rate of your keywords in the short-term listing, so that the corresponding keywords appear on the first page of search results. The principle is correct, but this behavior is gray, and Amazon has detected penalties, so be careful.
So if let's try to start from what aspects?
In fact, the first page of keywords is about click-through rate, so what else should you pay attention to?
While many people click on your product, it's best that those people click on it and buy your product. This is the conversion rate. High click and high conversion, then Amazon A9 will judge that your product is more popular with consumers, and at the same time you bring profits to Amazon, then Amazon will try to link you more traffic, which will make you the keyword Ranking is even higher. That's why I don't encourage everyone to use keywords on the homepage to push products, but to use social media to find buyers to help you place orders or evaluations. Because this is to maximize the simulation of real buyers looking for products and buying products. This is also an important means to improve rankings.
Coordination of advertising placements: In the case of re-shocking rankings, we can temporarily ignore the issue of the profit-to-output ratio of the advertising itself. The main purpose is to spend money to buy traffic and let the overall listing volume rush forward.
The rankings are relatively easy to retrieve. Since the resumption of work, everyone has been thinking whether to sell masks abroad or have a little fun. As the foreign epidemic worsens, the production is not as strong as China. Now they need to buy Chinese products. The opportunity for foreign sellers is coming soon. Is this really the case? For example, in the United States, in my opinion, American consumers do not have the habit of saving money. They consume in advance. If the epidemic affects their work and production, if you are not selling necessities, do they really have money to come to our products? (Source: Cross-border e-commerce Zhang Zhiqiang)